A recent study conducted by Pew Research found that a third (34%) of Americans surveyed aged 18 or older noted that they own a tablet computer, which is almost twice the amount of tablet owners than a year ago (18%). If your company has been slow to adapt, or even avoiding the move into the digital space, then now may be the time to show this survey to your peers. As a business in today’s ever-changing technology landscape, it is important that you leverage each and every form of mobile technology in order to ensure a profitable company. Some of the ways to help your company maximize their reach on mobile devices are explained below.
Know Who Your Target Audience Is
Most people would assume that since tablets are a relatively new technology that it is being adapted by younger generations (18-34) rather than the older generation, right? Wrong. According to those surveyed, almost half of (49%) of adults age 35-44 now own a tablet computer, significantly more than the 18-24 age group (33%), and the 25-34 age group (37%). So what does this mean for your business? It can mean that either A) your target audience is more comfortable with the smaller, more convenient smartphone and therefore you should begin using marketing techniques geared towards this mobile device, or B) the need to create a mobile friendly website best online casino is definitely something that should be put on top of the year’s digital marketing strategy plan. Know your target market and what type of mobile device they prefer or own can help to create a better understanding of how and where you should market your business, helping to maximize your reach.
Begin Your Move From Desktop to Mobile
While 1 in 3 own a tablet and over half of Americans owning a smartphone, now is the time to begin experimenting, working on, and improving your mobile website and brand presence. Does your website layout change to fit the size screen it is on? Or what about a mobile application for an easier purchasing process for customers on the go? These types of things can help to improve customer relationships, build brand loyalty, and make for an overall pleasant experience for customers.
Optimize Your PPC Campaigns for Mobile Searches
With the large majority of your target demographic owning either a smartphone or tablet, and mobile searches accounting for nearly half of all searches, it is important that your PPC campaigns adjust to reach your target users as well as others looking for your products. With the creation of enhanced campaigns in Google Adwords and Mobile PPC in Bing, you can now create or adapt current PPC campaigns to reach mobile device users. You can decide on whether you want to only appear on smartphone searches, tablet searches or more, allowing for your company to reach the device most often used by your target demographic.
These opportunities are available for all companies to use so that they can help to maximize their reach on mobile devices, and shouldn”t be overlooked. As more and more customers begin switching to mobile devices at double the rates of years past, it is important for companies to step back and look at the potential benefits each device has for themselves and their customers, and how they can leverage that into a profitable mobile development strategy.