Breaking Down the Digital Marketing Industry
The amount of marketing options available to businesses today can be overwhelming. For small businesses, having limited
resources can add to the struggle in choosing the best marketing channels that will get you “the most bang for your buck”. While digital marketing can be intimidating, it is generally the best option for small businesses to grow their companies in a relatively simple way at a budget of their choice. We’ve compiled some of the best strategies to help small businesses become comfortable with digital marketing.
1. Blog Regularly
Adding new content to your site regularly through blogging can have a positive impact on your digital marketing. Blogging helps balance out the typical sales content with informative, industry-focused content. This helps set you apart from your competitors, builds expertise, and creates awareness for your company. Additionally, by blogging on a weekly basis you can help improve your company’s SEO.
2. Be active on Social Media
Social media is one of the best tools for small businesses. With all of the platforms available, it’s best to start with a couple where your prospects and customers are most present. It’s important to interact with your audience through frequent posting, engaging content, and open communication.
One of the top platforms for small businesses is Facebook. Not only does it capture a large audience, but it also features Facebook advertising which can help boost the success of a business’ digital marketing. Facebook advertising places the ads directly in the news feed of specifically targeted users.
Other platforms, such as LinkedIn, Twitter, Pinterest, and Instagram, offer a different set of benefits to companies. LinkedIn is best for B2B companies to connect with other businesses on a professional platform. Pinterest and Instagram are great for visual products and services. A picture truly is worth a thousand words. Finally, Twitter is great for quick updates and interacting with customers in a real-time setting.
3. Integrate Email Marketing
Building an email marketing list is important for creating prospects for your business. Having users subscribe to your newsletter or blog or enter their information to receive gated content on your site is an easy way to grow your list. Once you’ve gathered emails, it’s important to utilize them effectively. Simply sending out emails will only get you so far. Instead, try integrating your emails with other marketing platforms, such as promoting a campaign you’re running on social media. While email marketing can be a time commitment, using a marketing automation tool is an easy way to offload some of the work, gather information, and create a personalized campaign all in a simple, automated process.
4. Experiment with PPC and Google AdWords
Pay-Per-Click, or PPC, and AdWords allow small businesses to really dive into digital marketing. You can target your spending towards a specific user group, behavior, location, etc. This is a great feature as it prevents you from wasting money on people outside of your target market. Additionally, businesses can choose their budget and alter it as they feel necessary.
5. Host Webinars
Webinars are a great tool for small businesses to increase leads and grow their email list. By interacting and engaging with prospects, webinars are able to keep their attention and generate interest for the company. As long as the content is relevant to the audience, the webinars will be a valuable part to companies’ digital marketing strategy.
Biznet Digital Can Help You Get Started
Digital marketing can appear overwhelming on the surface, but a deeper dive shows all the benefits that it offers to small businesses. But where should you start? These digital marketing tips can be a helpful place to begin. However, if you’re interested in learning more and want some additional guidance, Biznet Digital can help get you on the road to success. Check out our Digital Marketing Services page to see all that we offer!