Biznet Digital announces the launch of Garden City Hospital’s new website, www.gch.org, utilizing the Kentico CMS platform. The site’s simple, bold design reflects the hospital’s brand while providing improved access to interactive features that health care consumers want today.
New features include a custom physician search with fields such as gender, languages spoken and office location. Users can request appointments online as well as pre-register for tests and procedures. Other features include an ER wait times live feed, a video library, a custom health information interface, and an events calendar.
“We used Kentico CMS because this website required a strong content management solution and also needed custom features to support Garden City’s specific business needs,” says Steve Sanchez, Biznet Internet Solution’s Lead Application Developer.
Biznet supported Garden City during every phase of its site redesign, starting with site planning and architecture followed by graphic design, programming, content writing and search engine optimization.
“Biznet provided strategic advice, as well as guided us through the practical decisions that are part of transforming traditional business processes into interactive ones,” says Garden City Hospital Marketing Director, Kim Moore. “Their approach to implementation was flexible and creative to find solutions that fit both our marketing goals and budget.”
Garden City anticipates the site will generate increased user satisfaction, more repeat visitors, and improved access to doctors and appointments. “We’re really pleased with the site,” says Moore. “Biznet really captured the clean look and user-friendliness we wanted. Patients and families appreciate finding what they need without having to sift through clutter.”
Garden City Hospital is an award-winning osteopathic teaching hospital located in Garden City, Mich. It provides care to the community in more than 45 medical specialties with related services including emergency, surgery, orthopedics, oncology, neurology and cardiac care. For more information, visit www.gch.org.
Based in Wixom, Mich., Biznet Digital is an ROI-focused, full service web solutions company. Core marketing, Certified