The Perfect Email List

The Perfect Email List

Is your email list lackluster? Stagnant? Are you looking for ways to make it grow, but you lack a “digital green thumb?” We have gathered this list of tactics you can use to make your email list blossom in ways that will reach your most important...
Dispelling B2B Marketing Myths

Dispelling B2B Marketing Myths

Marketing Myths When it comes to digital marketing, most people think of B2C consumers. But B2B buyers are consumers, too. They spend just as much time doing online research and “shopping” as anyone. More-so, even. Identifying these prospects and nurturing...
R.I.P. SEO

R.I.P. SEO

Is SEO Dying? Critics of Search Engine Optimization (SEO) say that if it is not dead now, it will be dead soon. Or better yet, put to rest. The question is whether this is true? Is SEO losing its worth? SEO is the process of changing the visibility of a website or a...
Ham, Not Spam

Ham, Not Spam

“Ham, not spam!” That may sound like a deli order, but it’s actually a description of what all email marketing professionals aspire to. In the world of email marketing, “ham” is email that is not spam; it is good email; it is helpful and nutritious. By contrast,...
How Blogging Can Boost Your Business

How Blogging Can Boost Your Business

Is your business looking for ways to drive more traffic to your website? To attract more leads? Blogging is the answer. Companies that blog get 55 percent more website visitors than if they didn’t blog at all. Marketers that use blogs get 67 percent more leads than...
The Latest PPC Trends and Best Practices

The Latest PPC Trends and Best Practices

Traditionally, advertising has been about getting access to eyeballs. In the digital age, advertising is more. Way more. Advertising is now about gaining access to a consumer’s intent. That’s why pay-per-click (PPC) advertising is ingenious. PPC gives...
You sent an email with an error. Now what?

You sent an email with an error. Now what?

We are all human and we all make mistakes. For digital marketers, the most embarrassing mistake is sending an email that contains an error. If your email was sent to a small group of colleagues, you might be able to pull the message back using your mail client’s...
Digital Marketing Trends of 2017

Digital Marketing Trends of 2017

Digital marketing never stops evolving; it grows at a rapid pace each and every year. With marketing strategies constantly changing, 2017 promises once again to be a busy year. Although the basics of marketing remain the same, it’s important to stay ahead of the game when it comes to your marketing strategies. In 2017, digital marketers need to be tenacious, risk-takers and hungry for knowledge because this year it’s all about creating a unique and personalized experience that your client can’t receive from anyone e

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