Many companies and marketers are afraid of paid search, also known as sponsored search or pay-per-click marketing. However, this fear originates from myths that haven’t been proven true. In fact, many of these myths can easily be demystified with a little logic. So why do you still believe those PPC myths?
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There are mistakes to be made when beginning an internet marketing campaign, especially if you aren’t sure what to do and where to start. Not knowing your target market and how to reach those valuable consumers is one of the most fatal mistakes of internet marketing. Think about it. If you target the wrong keywords, don’t use the correct lingo, and avoid the internet hot-spots of your audience, then what is the point of continuing your internet marketing campaign?
How can one company have a personal conversation with thousands of customers and potential customers all over the country and the world? The relatively new marketing tool called social media breaks down the old “time continuum” and allows companies to have a conversation with thousands of people all over the country, indeed all over the world.
Doesn't it make perfect business sense to meet your target market where they're already located? Today, searching the Internet with Google; communicating with family, friends and colleagues through email; and engaging in conversation via social media is second nature to most. Maybe this is why Ford Motor Company has committed to spending 25 percent of its ad budget on digital and social media programs compared to the average industry spending at just 9 percent, according to a report from BusinessWeek . More recent news may indicate that this digital commitment is paying off.
I probably receive a formal request for proposal (RFP) once every week and most times I choose not to respond. There are a many reasons why I feel this traditional process does not work for web development and web marketing initiatives and what follows are my top 7.
Social Media Marketing is not like traditional advertising. You cannot push a marketing message out to the masses and expect it to be well received. In many cases, this practice is considered spamming and will be immediately discarded. Those who practice these techniques will find themselves on the wrong end of criticism and lose the ability to garner respect and a following.
So, now that Detroit has learned from the mistake of putting all of its eggs in one auto industry basket, we’re rising from the ashes to put our eggs in only a few new industries. Hm. Really? Sure, we’ve shown some early successes with film and others–just like the auto industry did. But are we really about to take those same steps with no insurance (through diversification) for our future?
All I’m saying is it’d be nice if Michigan would stop pulling the seat from underneath itself and stop screwing over its own future.
What IF we let entreprenuers pursue their dreams and make the business cases for what they know best? What IF our focus was encouraging their development, whatever it may be, and supported the viable business cases that ensued?
Why should I use Twitter? Ask ten people this question and you’ll get ten different answers. Some use twitter to communicate with friends and family. Others use it to meet new friends with similar interests. Some use it as a messaging tool to reach large groups with a single note. Many use Twitter to learn more about subjects of interest. By following like minded people, you can share and review recommended links to webpages, blogs and more.
No one but the search engine owners know the exact algorithms used to return search findings. However, there are things you can do to increase the chance of your content being found. What’s “content?” Content is the images, copy, and other elements published on your website.
And we’re off!
13 Search Engine Optimization Tips for Web Content