At Biznet we live and breathe modern-day marketing. We know what businesses need to succeed and the steps to get business in full gear. Marketing consists of a perpetually-changing atmosphere and its related technology is always transforming. That is why it is important to constantly be learning to if you want keep up with the new trends, technologies, and practices of marketing.
Let us share our inside expert marketing and business knowledge insights with you through our valuable blog posts.
The Rise of Marketing Automation
Over the last few years, Marketing Automation has become increasingly more popular among companies, particularity small to medium sized businesses. With the rise of content marketing, finding a way to automate other parts of the process became a common goal among marketers. When it was discovered that Marketing Automation was able to not only provide leads, but nurture them through the sales process as well, it took off. We’ve uncovered everything you need to know about the latest Marketing Automation trends to help you stay ahead of the game.
With all the options available in the digital marketing industry, it’s not surprising that companies are missing out on successful tools. Marketers tend to use strategies that provide quick results. However, the majority of the time these results are short-lived. Additionally, sticking to well-known tools can be safe, but not necessarily the most effective for a company. While developing a content strategy and being active on social media is definitely important, they won’t provide you with many opportunities for growth. Luckily we’ve found three of the most overlooked digital marketing strategies to help grow your company: SEO (organic search), off-site optimization, and communication between departments.
It was recently confirmed that Google is changing the landscape of its ad layout on search engine results pages (SERPs) for desktops. Undoubtedly, the biggest change is the removal of text ads from the right hand side of the page. To account for the loss of these eight ads, Google is adding a fourth ad to the previous three ads at the top of the page. However, the fourth ad is said to only appear for “highly commercial queries”, or searches where Google suspect you will make a purchase.
Everyone has their own opinions about content marketing and how it should be used. The methods businesses take often vary, but their views about content marketing’s importance doesn’t. Unfortunately, different types of opinions are often associated with false facts, or myths, that are widely believed as true. While there are many content marketing myths, we’ve compiled a list of the top 5 and the real truth behind them.
The amount of marketing options available to businesses today can be overwhelming. For small businesses, having limited resources can add to the struggle in choosing the best marketing channels that will get you “the most bang for your buck”. While digital marketing can be intimidating, it is generally the best option for small businesses to grow their companies in a relatively simple way at a budget of their choice. We’ve compiled some of the best strategies to help small businesses become comfortable with digital marketing.
With the New Year now in full force, it’s time to start executing the digital strategies you made as resolutions for your business. Making sure that these changes create prospects is important for your company’s growth. However, there are also things that you can do on the company end to make your lead generation more successful. Most of these are probably an easy change that require little money and may even be things you simply overlooked. Regardless, it’s important that they’re implemented so you’re getting the most out of your lead generation.
If you’re like most companies, your goal is to make money. To do this, a significant marketing budget is most likely put in place to help reach prospects and turn them into sales. You have to spend money to make money, right? While this common phrase definitely holds some truth, it’s important that the money you are spending on marketing is paying off. Most companies are unaware that there is a way to still reach customers while lowering costs: Marketing Automation. We’ve uncovered 6 ways that marketing automation can help improve your company’s ROI.
Who are your customers? It may seem like a simple question on the surface, but at a deeper level you’ll see all the aspects that you may have never noticed or considered before. To fully answer this question, you’ll need to create buyer personas. Buyer personas represent your company’s ideal customers; those who currently buy or who will most likely buy in the future from your company.
Is your company being noticed? With more and more B2B companies focusing larger portions of their budgets on digital marketing, competition for businesses’ attention is rapidly growing. Unfortunately, increased competition leads to a decrease in visibility as customers are given more choices on where to take their business. Employing a strategy that sets you apart in the crowded B2B market is critical in ensuring that your company is being noticed. We’ve compiled a list of 5 steps to generate engagement for B2B companies.
Top SEO Trends for 2016
Time always seems to move too quickly. Similarly, digital marketing trends seem to come and go just as fast. What was once relevant in 2015, may not be as effective in 2016. SEO is a prime example of how fast the digital marketing industry changes. Google is constantly changing its algorithm, mobile is now more popular than desktop, and local search is ramping up.