Analytics Allows you to See the Entire Picture

Have you ever tried building something without looking at the instructions? I would imagine the end result would look quite different than the picture on the box. Although you have an idea of what the product should be, you are missing components to successfully achieve the desired end result. The same goes for your marketing campaigns. You shouldn’t expect your employees to be able to market successfully when they only see the basic outline of your customer’s demographic. Analytics allows your business to see the complete picture. 

Analytics doesn’t just tell you what your prospects are looking at, but also why. Why did your prospect click on this link instead of another one? Why did or didn’t they stay on your site? Understand your customers like never before by discovering the who, what, when, where, why and how…with analytics.

Why Should you use Data?

Think of analytics as giving sight to a blind man. Because while playing the guessing game is fun and interesting, it won’t give you the opportunities that sight will. With the amount of diverse data and insight available to your business through analytics, no longer will you have to market blindly. You will be able to intelligently market and increase your success.

Open your Eyes with Analytics and Acquire:

Customer Insight: You want to find out the who, what, when, where, why and how? Customer data with analytics helps you obtain a better understanding of your visitors by providing:

• Geographic location
• Interests
• Age
• Gender
• Web habits
• Time of day they are online
• Which channels are being utilized 

With this information you can then create a trail of how people found you and who is looking for your services. Through this valuable information you can then develop keywords and initiatives that target your prime demographic at the right time in the buying process. 

Return on Investment: You spent a lot of money on your website, ads and campaigns. Don’t you want to know if it’s paid off? With analytics you can find out:

• The number of web visitors
• How long they stayed on your page
• Number of pages visited
• Page quality score
• number of conversions
• Click-Through-Rate (CTR) of Ads
• The path they took on your website
• An ad’s number of clicks

With analytics you don’t have to waste your money by throwing it at initiatives that don’t work. Find out exactly what kind of ads and campaigns are working for you and which ones are hemorrhaging money. Allow your business to be educated with analytics and get the most conversions for your cash.

How Biznet uses Data

Web users leave a trail of informative bread crumbs as they surf the internet. We’re merely helping you to capitalize on what is left behind in a way that is beneficial to them as well as to you.  After all, it’s not only about the information but identifying the deficiencies, adjusting your strategy and acting to optimize your efforts. Our experts take a personalized approach to your analytics to leave you with inspired results, such as:

Google Analytics: Google analytics is a tool used to track customers interactions with your web presence. Through this platform, we are able to acquire the following:

• Conduct e commerce reporting to identify best selling products, see what your customers buy and how they do it while tracing transactions to understand shopper’s behavior
• Real time reporting to see how each customer is interacting with your webpage for fast and accurate views of customer patterns
• Analyze the full impact of your multiple digital marketing channels

With this information we prep you for success. And since we know that the more segmented your marketing is, the less effective it will be in achieving your goal. We connect your Google Analytics account to Google AdWords to provide you with the most encompassing and informative data.

Google AdWords: The use of analytics in Google AdWords provides intelligent strategies to empower your ads and campaigns. This is done through Pay-Per-Click (PPC) and Search Engine Optimization (SEO). Our analytic strategies and techniques will empower your campaign and website by providing you with insight into:

• How many people notice your ad
• Amount of sales from your website
• Number of conversions from your ad
• How much competition a keyword has for SEO and PPC
• The best bid price for PPC keywords
• Number of monthly searches for your PPC and SEO keywords
• Where your ad ranks
• What geographic location is giving you the most traffic
• The most lucrative time of the day your ad should appear

This abundant information allows us to test and evaluate your ads and campaigns against each other in order to leave you with the most prosperous marketing efforts for greater ROI. In addition, you never have to worry about missing out on opportunities again. With Google AdWord we will personally set up a remarketing campaign so that anyone who visits your website will be engaged by an ad that directs them back to make a purchase.

Social Media Analytics: With most social media sites hosting analytics, there is no reason not to put them to good use. We believe you should never divide when you can combine. Through Hootsuite, a social media platform that can manage most popular social media accounts, we implement social analytics to monitor those pages and content. Through Hootsuite we can:

• Track your brand’s growth
• Get to know your detailed demographic
• Deliver real time metrics for brand interest
• Measure positive, negative and neutral topics about you
• Measure content interactions
• Pinpoint key influencers
• Measure your social conversions

You shouldn’t be guessing whether your social media is making an impact. Have Biznet empower your social media by providing measurable ROI.

Marketing Automation: Marketing automation is an empowering software that uses people, processes, and technology to create a digital ecosystem. A prospect’s activity is monitored and data is collected in order to create a more personalized user experience. Through marketing automation’s analytics, we transform your business with:

• Track leads and measure their interaction to provide you with a score that reflects their buyer readiness
• Full integration of all digital marketing efforts to measure activity and allow for improvements for greater success
• Tracking of each open rate, click, CTR, and conversion of specific emails and other interactions
• List creation from visitors to your website
• Direct correlation of conversions to specific marketing actions, providing provable ROI

Gleanster Research noted that “63% of survey respondents indicate that the ability to set measurable objectives for each of their campaigns is the biggest value driver of marketing automation.” Whether you’re a small business with only a single marketing team or a large corporation, you never want to miss out on optimizing your efficiency and profitability. With influential analytics and technology we can help you help yourself and increase ROI.

Are you Craving Increased ROI? Biznet’s Insightful Data can Help

Biznet can satisfy your craving for more ROI. Through the use of increased metric in analytics we will show you measurable and improved ROI by determining which marketing efforts are working for you and which need to be adjusted for success. And with marketing automation we can provide provable ROI for each of your digital marketing efforts. Don’t spend another day blindly marketing. Take our free and quick “Marketing Automation Health Test” and discover what true insight looks like.