Changes to Google’s Desktop Ad Layout & the Effects on Your Business

Changes to Google’s Desktop Ad Layout & the Effects on Your Business

It was recently confirmed that Google is changing the landscape of its ad layout on search engine results pages (SERPs) for desktops. Undoubtedly, the biggest change is the removal of text ads from the right hand side of the page. To account for the loss of these eight ads, Google is adding a fourth ad to the previous three ads at the top of the page. However, the fourth ad is said to only appear for “highly commercial queries”, or searches where Google suspect you will make a purchase.

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