It’s no secret that mobile is on the rise. Many companies are utilizing this trend and altering their communication methods accordingly. However, in a recent study, 7 out of 10 consumers preferred to be communicated with through email, while mobile means of communication, such as SMS and app messages, were at the bottom of the list. The latest isn’t always the greatest, at least in the case of communication.
With the weather warming up, the Sun making more of an appearance, and the first day of spring behind us, it’s clear that everyone’s least favorite chore of the year has arrived: spring cleaning. We’re all familiar with spring cleaning our homes, but applying the tedious task to our business on top of it may seem like a cruel punishment. While spring cleaning is definitely a lot of work, it’s a lot of valuable work. De-cluttering all of your old resources, information, and content can help your company run more efficiently. To make the process a little more tolerable, we’ve compiled a list of the top five areas of your business to focus your spring cleaning on.
Everyone has their own opinions about content marketing and how it should be used. The methods businesses take often vary, but their views about content marketing’s importance doesn’t. Unfortunately, different types of opinions are often associated with false facts, or myths, that are widely believed as true. While there are many content marketing myths, we’ve compiled a list of the top 5 and the real truth behind them.
Who are your customers? It may seem like a simple question on the surface, but at a deeper level you’ll see all the aspects that you may have never noticed or considered before. To fully answer this question, you’ll need to create buyer personas. Buyer personas represent your company’s ideal customers; those who currently buy or who will most likely buy in the future from your company.
Is your company being noticed? With more and more B2B companies focusing larger portions of their budgets on digital marketing, competition for businesses’ attention is rapidly growing. Unfortunately, increased competition leads to a decrease in visibility as customers are given more choices on where to take their business. Employing a strategy that sets you apart in the crowded B2B market is critical in ensuring that your company is being noticed. We’ve compiled a list of 5 steps to generate engagement for B2B companies.