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Marketing Automation vs. Email Marketing: Which is Right for your Business?

Marketing Automation vs. Email Marketing: Which is Right for your Business?

All businesses share one common goal: attract new business to increase sales. A simple enough goal to work towards, but how will your company stand out from the others?

It all comes down to your marketing techniques and overall lead generation. For most, email marketing is the go to channel to communicate with customers (both existing and potential) but what about marketing automation? Both tools are based from mass email platforms and they both help with tracking customer interactions; so what’s the difference, and which one can help your business achieve their goals?

Email Communication is Key to Success

Email Communication is Key to Success

It’s no secret that mobile is on the rise. Many companies are utilizing this trend and altering their communication methods accordingly. However, in a recent study, 7 out of 10 consumers preferred to be communicated with through email, while mobile means of communication, such as SMS and app messages, were at the bottom of the list. The latest isn’t always the greatest, at least in the case of communication.

Uncovering the Truth about Content Marketing

Uncovering the Truth about Content Marketing

Everyone has their own opinions about content marketing and how it should be used. The methods businesses take often vary, but their views about content marketing’s importance doesn’t. Unfortunately, different types of opinions are often associated with false facts, or myths, that are widely believed as true. While there are many content marketing myths, we’ve compiled a list of the top 5 and the real truth behind them.

5 Digital Marketing Tips for Small Businesses

5 Digital Marketing Tips for Small Businesses

The amount of marketing options available to businesses today can be overwhelming. For small businesses, having limited resources can add to the struggle in choosing the best marketing channels that will get you “the most bang for your buck”. While digital marketing can be intimidating, it is generally the best option for small businesses to grow their companies in a relatively simple way at a budget of their choice. We’ve compiled some of the best strategies to help small businesses become comfortable with digital marketing.

Improve Open Rates with Advanced Email Marketing Tactics

Improve Open Rates with Advanced Email Marketing Tactics

Email marketing is one of the more effective digital marketing channels. With email marketing, you have the ability to connect with prospects directly to begin building fulfilling relationships. But the problem is that many businesses have gotten complacent with email. Similar to any other marketing strategy, your business’s email marketing tactics need to evolve…

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