Companies spend a ton of money on trade shows, yet leave a lot of opportunity on the table. Marketing automation helps significantly improve your return on investment by maximizing your trade show lead generation opportunities.
For B2B manufacturers, trade shows have long been a marketing staple. And they are not going away. Consider the benefits that trade shows offer, such as, create lasting impressions, offer direct sales opportunities, provide cost-effective advertising and marketing and create great lead generation opportunities.
All businesses share one common goal: attract new business to increase sales. A simple enough goal to work towards, but how will your company stand out from the others?
It all comes down to your marketing techniques and overall lead generation. For most, email marketing is the go to channel to communicate with customers (both existing and potential) but what about marketing automation? Both tools are based from mass email platforms and they both help with tracking customer interactions; so what’s the difference, and which one can help your business achieve their goals?
Summer time is here, and most likely you’re being bombarded with advertisements like, “Lose 30 pounds in thirty days with this pill!” or “Instant results, no need to diet.” Advertisements like these play into our need for instant gratification, like having those pounds fall right off or winning the lottery or having over-night marketing success. The problem is these methods aren’t healthy, and most of the time, don’t work. Marketing automation however, has the ability to exercise every marketing muscle by integrating your individual marketing efforts to deliver the best possible results.
Digital marketing is quickly becoming the go to marketing strategy for every business. Audiences are becoming younger and more technologically savvy and they’re turning to digital sources such as blogs, social media, and websites to find their information and research brands. While it’s clear that reaching these consumers is critical, it can be overwhelming to find digital marketing tools and tactics that you feel comfortable with.
We live in an era where individuals have content being thrown at them from every direction. To get through this wall of content, it’s important that companies create a human message that connects with the consumers. Automation can be a great option for many businesses, as long as it’s used correctly. People don’t want to read something that sounds like a robot wrote it or a machine made it. Creating a personalized experience through human elements allows you to avoid this problem.
It’s no secret that mobile is on the rise. Many companies are utilizing this trend and altering their communication methods accordingly. However, in a recent study, 7 out of 10 consumers preferred to be communicated with through email, while mobile means of communication, such as SMS and app messages, were at the bottom of the list. The latest isn’t always the greatest, at least in the case of communication.