With the New Year now in full force, it’s time to start executing the digital strategies you made as resolutions for your business. Making sure that these changes create prospects is important for your company’s growth. However, there are also things that you can do on the company end to make your lead generation more successful. Most of these are probably an easy change that require little money and may even be things you simply overlooked. Regardless, it’s important that they’re implemented so you’re getting the most out of your lead generation.
If you’re like most companies, your goal is to make money. To do this, a significant marketing budget is most likely put in place to help reach prospects and turn them into sales. You have to spend money to make money, right? While this common phrase definitely holds some truth, it’s important that the money you are spending on marketing is paying off. Most companies are unaware that there is a way to still reach customers while lowering costs: Marketing Automation. We’ve uncovered 6 ways that marketing automation can help improve your company’s ROI.
Is your company being noticed? With more and more B2B companies focusing larger portions of their budgets on digital marketing, competition for businesses’ attention is rapidly growing. Unfortunately, increased competition leads to a decrease in visibility as customers are given more choices on where to take their business. Employing a strategy that sets you apart in the crowded B2B market is critical in ensuring that your company is being noticed. We’ve compiled a list of 5 steps to generate engagement for B2B companies.
Business value is generally determined by the amount of cash flow and potential risk of experiencing a loss rather than a profit. Cash flow, also known as “Seller’s Discretionary Earning” is determined by net income before taxes; including: interest, depreciation, amortization and a number of other factors focusing on expenses designated solely to the operation of the business. As small to medium sized business owners, you’re likely to be well versed on the ins and outs of how cash flow and risk are measured.
We hear statements like this all the time surrounding Marketing Automation, you may even be guilty of a few…
“My company could never afford it.”
“Marketing Automation isn’t designed for small businesses, like mine.”
“Marketing Automation is just an automated email platform.”
“My sales team would never benefit from using Marketing Automation.”
“Marketing Automation is cold and impersonal.”
Emotion’s Influence on B2B Buying Rumor has it that decision makers in the B2B space are emotionless, especially when making big decisions involving substantial amounts of money. It’s time to rethink this notion! Trust us, emotion really does matter (although you’ve heard otherwise). Marketing