Just when we thought Google was done with updates for awhile… we are advised of yet another change. This time Google has tweaked their AdWords for Video. This change to the reporting interface includes the addition of three new measurement features and will make reporting more goal-oriented as well as make it easier for advertisers to compare campaign performance across platforms and other forms of media. Currently, YouTube is Google’s largest and most powerful publishers featuring video content.
With the recent news of an update to the Google Adwords platform, “Enhanced Campaigns”, Google aims to help advertisers target consumers more efficiently through a single campaign. Ads will soon be able to be based on target location, device type and time of day.