In financially stressed times, innovation is critical. Today, your customers are using different tools to research and purchase everything from books and electronics, to raw materials and machinery. For US retailers and manufacturers it is time to adapt or die.
The recent buzz surrounding twitter has received mixed reviews from the user community. Sprint is currently running television commercials promoting their mobile smartphones as “Twitter” clients. Oprah Winfrey and Ashton Kutcher are helping to make Twitter a household name. While I don’t follow them nor do I intend to, I think this demonstrates the Twitter Tipping Point (Twipping Point) – Malcom Gladwell’s theory on the point at which the momentum for change becomes unstoppable.