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Credibility Trumps Facts

Credibility Trumps Facts

We live in tricky times. Everyone has more data at their disposal than they know what to do with. Amidst this onslaught of supposed facts, however, truth and believability are in short supply. That’s a deathblow for marketers and salespeople, for whom credibility is the single most important asset they can have. Without credibility, the value of a person or company’s work is uncertain. Customers want to trust you. How do you ensure your credibility?

Marketing Automation vs. Email Marketing: Which is Right for your Business?

Marketing Automation vs. Email Marketing: Which is Right for your Business?

All businesses share one common goal: attract new business to increase sales. A simple enough goal to work towards, but how will your company stand out from the others?

It all comes down to your marketing techniques and overall lead generation. For most, email marketing is the go to channel to communicate with customers (both existing and potential) but what about marketing automation? Both tools are based from mass email platforms and they both help with tracking customer interactions; so what’s the difference, and which one can help your business achieve their goals?

Are your Decisions Emotion Based, or Are you a Vulcan?

Are your Decisions Emotion Based, or Are you a Vulcan?

Do Vulcans Make the Best Decisions? In the Star Trek universe, Mr. Spock is known for his ability to analyze a situation and make logical decisions. He is half Vulcan, a humanoid species that have removed emotions from their lives and make choices based solely on reason. They believe that a purely analytical approach to a problem should allow you to find best possible solution, but is this really true?

Flex Your Muscles with Marketing Automation

Flex Your Muscles with Marketing Automation

Summer time is here, and most likely you’re being bombarded with advertisements like, “Lose 30 pounds in thirty days with this pill!” or “Instant results, no need to diet.” Advertisements like these play into our need for instant gratification, like having those pounds fall right off or winning the lottery or having over-night marketing success. The problem is these methods aren’t healthy, and most of the time, don’t work. Marketing automation however, has the ability to exercise every marketing muscle by integrating your individual marketing efforts to deliver the best possible results.

Marketing Automation Helps Fill the Sales Funnel

Marketing Automation Helps Fill the Sales Funnel

As digital marketing tactics come and go, there has been one trend that remains constant. Just within the last year, it has gained more traction as the tool any sized company could implement: Marketing Automation. In the past, Marketing Automation was only available to businesses with large pockets, not anymore! For many small businesses, we understand there are a number of pains that accompany day to day operations. We’re going to show you how Marketing Automation technology can help your business relieve some of those pains, especially when you’re in need of filling your sales funnel with enough leads.

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