Digital marketing is quickly becoming the go to marketing strategy for every business. Audiences are becoming younger and more technologically savvy and they’re turning to digital sources such as blogs, social media, and websites to find their information and research brands. While it’s clear that reaching these consumers is critical, it can be overwhelming to find digital marketing tools and tactics that you feel comfortable with.
We live in an era where individuals have content being thrown at them from every direction. To get through this wall of content, it’s important that companies create a human message that connects with the consumers. Automation can be a great option for many businesses, as long as it’s used correctly. People don’t want to read something that sounds like a robot wrote it or a machine made it. Creating a personalized experience through human elements allows you to avoid this problem.
It’s no secret that mobile is on the rise. Many companies are utilizing this trend and altering their communication methods accordingly. However, in a recent study, 7 out of 10 consumers preferred to be communicated with through email, while mobile means of communication, such as SMS and app messages, were at the bottom of the list. The latest isn’t always the greatest, at least in the case of communication.
There’s often a moment in a boxing match where there’s a noticeable change- a big hit, a comeback, or even a close call. It’s usually unexpected and as a result, the opponents have to make adjustments to their strategy. B2B marketing, like everything else, changes and evolves over time. It adjusts to the current trends and the newest consumer buyer behavior in order to remain relevant and effective. The most recent shifts in B2B marketing include who’s making buying decisions and what these decisions now involve.
With the weather warming up, the Sun making more of an appearance, and the first day of spring behind us, it’s clear that everyone’s least favorite chore of the year has arrived: spring cleaning. We’re all familiar with spring cleaning our homes, but applying the tedious task to our business on top of it may seem like a cruel punishment. While spring cleaning is definitely a lot of work, it’s a lot of valuable work. De-cluttering all of your old resources, information, and content can help your company run more efficiently. To make the process a little more tolerable, we’ve compiled a list of the top five areas of your business to focus your spring cleaning on.
The Rise of Marketing Automation
Over the last few years, Marketing Automation has become increasingly more popular among companies, particularity small to medium sized businesses. With the rise of content marketing, finding a way to automate other parts of the process became a common goal among marketers. When it was discovered that Marketing Automation was able to not only provide leads, but nurture them through the sales process as well, it took off. We’ve uncovered everything you need to know about the latest Marketing Automation trends to help you stay ahead of the game.