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Digital Marketing Trends of 2017

Digital Marketing Trends of 2017

Digital marketing never stops evolving; it grows at a rapid pace each and every year. With marketing strategies constantly changing, 2017 promises once again to be a busy year. Although the basics of marketing remain the same, it’s important to stay ahead of the game when it comes to your marketing strategies. In 2017, digital marketers need to be tenacious, risk-takers and hungry for knowledge because this year it’s all about creating a unique and personalized experience that your client can’t receive from anyone e

Credibility Trumps Facts

Credibility Trumps Facts

We live in tricky times. Everyone has more data at their disposal than they know what to do with. Amidst this onslaught of supposed facts, however, truth and believability are in short supply. That’s a deathblow for marketers and salespeople, for whom credibility is the single most important asset they can have. Without credibility, the value of a person or company’s work is uncertain. Customers want to trust you. How do you ensure your credibility?

Marketing Automation vs. Email Marketing: Which is Right for your Business?

Marketing Automation vs. Email Marketing: Which is Right for your Business?

All businesses share one common goal: attract new business to increase sales. A simple enough goal to work towards, but how will your company stand out from the others?

It all comes down to your marketing techniques and overall lead generation. For most, email marketing is the go to channel to communicate with customers (both existing and potential) but what about marketing automation? Both tools are based from mass email platforms and they both help with tracking customer interactions; so what’s the difference, and which one can help your business achieve their goals?

Are your Decisions Emotion Based, or Are you a Vulcan?

Are your Decisions Emotion Based, or Are you a Vulcan?

Do Vulcans Make the Best Decisions? In the Star Trek universe, Mr. Spock is known for his ability to analyze a situation and make logical decisions. He is half Vulcan, a humanoid species that have removed emotions from their lives and make choices based solely on reason. They believe that a purely analytical approach to a problem should allow you to find best possible solution, but is this really true?

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