Summer time is here, and most likely you’re being bombarded with advertisements like, “Lose 30 pounds in thirty days with this pill!” or “Instant results, no need to diet.” Advertisements like these play into our need for instant gratification, like having those pounds fall right off or winning the lottery or having over-night marketing success. The problem is these methods aren’t healthy, and most of the time, don’t work. Marketing automation however, has the ability to exercise every marketing muscle by integrating your individual marketing efforts to deliver the best possible results.
As digital marketing tactics come and go, there has been one trend that remains constant. Just within the last year, it has gained more traction as the tool any sized company could implement: Marketing Automation. In the past, Marketing Automation was only available to businesses with large pockets, not anymore! For many small businesses, we understand there are a number of pains that accompany day to day operations. We’re going to show you how Marketing Automation technology can help your business relieve some of those pains, especially when you’re in need of filling your sales funnel with enough leads.
Digital marketing is quickly becoming the go to marketing strategy for every business. Audiences are becoming younger and more technologically savvy and they’re turning to digital sources such as blogs, social media, and websites to find their information and research brands. While it’s clear that reaching these consumers is critical, it can be overwhelming to find digital marketing tools and tactics that you feel comfortable with.
We live in an era where individuals have content being thrown at them from every direction. To get through this wall of content, it’s important that companies create a human message that connects with the consumers. Automation can be a great option for many businesses, as long as it’s used correctly. People don’t want to read something that sounds like a robot wrote it or a machine made it. Creating a personalized experience through human elements allows you to avoid this problem.
It’s no secret that mobile is on the rise. Many companies are utilizing this trend and altering their communication methods accordingly. However, in a recent study, 7 out of 10 consumers preferred to be communicated with through email, while mobile means of communication, such as SMS and app messages, were at the bottom of the list. The latest isn’t always the greatest, at least in the case of communication.
There’s often a moment in a boxing match where there’s a noticeable change- a big hit, a comeback, or even a close call. It’s usually unexpected and as a result, the opponents have to make adjustments to their strategy. B2B marketing, like everything else, changes and evolves over time. It adjusts to the current trends and the newest consumer buyer behavior in order to remain relevant and effective. The most recent shifts in B2B marketing include who’s making buying decisions and what these decisions now involve.