With the weather warming up, the Sun making more of an appearance, and the first day of spring behind us, it’s clear that everyone’s least favorite chore of the year has arrived: spring cleaning. We’re all familiar with spring cleaning our homes, but applying the tedious task to our business on top of it may seem like a cruel punishment. While spring cleaning is definitely a lot of work, it’s a lot of valuable work. De-cluttering all of your old resources, information, and content can help your company run more efficiently. To make the process a little more tolerable, we’ve compiled a list of the top five areas of your business to focus your spring cleaning on.
The Rise of Marketing Automation
Over the last few years, Marketing Automation has become increasingly more popular among companies, particularity small to medium sized businesses. With the rise of content marketing, finding a way to automate other parts of the process became a common goal among marketers. When it was discovered that Marketing Automation was able to not only provide leads, but nurture them through the sales process as well, it took off. We’ve uncovered everything you need to know about the latest Marketing Automation trends to help you stay ahead of the game.
With all the options available in the digital marketing industry, it’s not surprising that companies are missing out on successful tools. Marketers tend to use strategies that provide quick results. However, the majority of the time these results are short-lived. Additionally, sticking to well-known tools can be safe, but not necessarily the most effective for a company. While developing a content strategy and being active on social media is definitely important, they won’t provide you with many opportunities for growth. Luckily we’ve found three of the most overlooked digital marketing strategies to help grow your company: SEO (organic search), off-site optimization, and communication between departments.
It was recently confirmed that Google is changing the landscape of its ad layout on search engine results pages (SERPs) for desktops. Undoubtedly, the biggest change is the removal of text ads from the right hand side of the page. To account for the loss of these eight ads, Google is adding a fourth ad to the previous three ads at the top of the page. However, the fourth ad is said to only appear for “highly commercial queries”, or searches where Google suspect you will make a purchase.
Everyone has their own opinions about content marketing and how it should be used. The methods businesses take often vary, but their views about content marketing’s importance doesn’t. Unfortunately, different types of opinions are often associated with false facts, or myths, that are widely believed as true. While there are many content marketing myths, we’ve compiled a list of the top 5 and the real truth behind them.
The amount of marketing options available to businesses today can be overwhelming. For small businesses, having limited resources can add to the struggle in choosing the best marketing channels that will get you “the most bang for your buck”. While digital marketing can be intimidating, it is generally the best option for small businesses to grow their companies in a relatively simple way at a budget of their choice. We’ve compiled some of the best strategies to help small businesses become comfortable with digital marketing.