Summer time is here, and most likely you’re being bombarded with advertisements like, “Lose 30 pounds in thirty days with this pill!” or “Instant results, no need to diet.” Advertisements like these play into our need for instant gratification, like having those pounds fall right off or winning the lottery or having over-night marketing success. The problem is these methods aren’t healthy, and most of the time, don’t work. Marketing automation however, has the ability to exercise every marketing muscle by integrating your individual marketing efforts to deliver the best possible results.
There’s often a moment in a boxing match where there’s a noticeable change- a big hit, a comeback, or even a close call. It’s usually unexpected and as a result, the opponents have to make adjustments to their strategy. B2B marketing, like everything else, changes and evolves over time. It adjusts to the current trends and the newest consumer buyer behavior in order to remain relevant and effective. The most recent shifts in B2B marketing include who’s making buying decisions and what these decisions now involve.
The Rise of Marketing Automation
Over the last few years, Marketing Automation has become increasingly more popular among companies, particularity small to medium sized businesses. With the rise of content marketing, finding a way to automate other parts of the process became a common goal among marketers. When it was discovered that Marketing Automation was able to not only provide leads, but nurture them through the sales process as well, it took off. We’ve uncovered everything you need to know about the latest Marketing Automation trends to help you stay ahead of the game.
With all the options available in the digital marketing industry, it’s not surprising that companies are missing out on successful tools. Marketers tend to use strategies that provide quick results. However, the majority of the time these results are short-lived. Additionally, sticking to well-known tools can be safe, but not necessarily the most effective for a company. While developing a content strategy and being active on social media is definitely important, they won’t provide you with many opportunities for growth. Luckily we’ve found three of the most overlooked digital marketing strategies to help grow your company: SEO (organic search), off-site optimization, and communication between departments.
It was recently confirmed that Google is changing the landscape of its ad layout on search engine results pages (SERPs) for desktops. Undoubtedly, the biggest change is the removal of text ads from the right hand side of the page. To account for the loss of these eight ads, Google is adding a fourth ad to the previous three ads at the top of the page. However, the fourth ad is said to only appear for “highly commercial queries”, or searches where Google suspect you will make a purchase.
Top SEO Trends for 2016
Time always seems to move too quickly. Similarly, digital marketing trends seem to come and go just as fast. What was once relevant in 2015, may not be as effective in 2016. SEO is a prime example of how fast the digital marketing industry changes. Google is constantly changing its algorithm, mobile is now more popular than desktop, and local search is ramping up.