by Kevin Krason | Jan 20, 2015 | Mobile Websites & Apps, Trends, Web Marketing
The Future of Digital Marketing In 1989 when Back to the Future 2 came out, 2015 was way off in the future. And since then we’ve seen real life examples of changing technology that was essentially science fiction. Who would have imagined the very phone glasses...
by Kevin Krason | Dec 16, 2014 | Mobile Websites & Apps, Trends, Web Marketing
Why Mobile Design Is Necessary Responsive web or mobile design has become one of the most lucrative web marketing strategies that you can utilize to grow and expand the appeal of your company”s brand. Think about it, surfing a non-optimized website can be a...
by Kevin Krason | Oct 6, 2014 | Business Strategy, Marketing Automation, Trends, Web Marketing
Despite the fact that I am an entrepreneur and founder of my own company, I am not a natural-born salesperson. I don’t like sales and never have. I never liked having to work so hard to get someone to listen to me, especially if they aren’t really interested. I...
by Kevin Krason | Jul 18, 2014 | Announcements, Marketing Automation, Trends
Last winter, a good portion of the US experienced an extreme weather phenomenon known as the polar vortex. It created record-low temperatures, record-high snowfalls and – for a few months, at least – made people wonder if we were entering a new ice age. Thankfully for...
by Kevin Krason | Apr 17, 2014 | Business Strategy, Marketing Automation, Trends
Recently, we had the opportunity to chat with Rick Carlson, founder and president of SharpSpring, a marketing automation development company whose aim is to put marketing automation within reach of small and medium size businesses. (SharpSpring is one of the platforms...
by Kevin Krason | Feb 4, 2014 | Email Marketing, Kentico CMS, Marketing Automation, Trends
Despite predictions that it would be replaced by social marketing or mobile marketing or text message marketing, email continues to be the backbone of any digital marketing campaign. Email survives for a variety of reasons: Email is flexible. Messages can be sent...