by Biznet | Mar 15, 2019 | Business Strategy, Buyer Persona, Content Marketing, Digital Marketing, Lead Generation, Marketing, Marketing, Strategy & Leadership
Buyer personas are fictional characters, or archetypes, that represent different types of consumers who may use your product, service, website or brand. We, digital marketers use personas to put a face to abstract data in order to help us consider the goals and... 
by Kara Szymanski | Jun 23, 2017 | Content Marketing, Education, Marketing, Marketing Automation, Marketing
Buyer personas are essential elements in all successful marketing efforts. Huh? you might be thinking. Buyer what? Buyer who? Or you might be thinking, I know who my customers are. I have a CRM and I know the demographics of my target audience. What more could I... 
by Kevin Krason | Jun 15, 2017 | Business Strategy, Digital Marketing, Education, Email Marketing, Marketing, Social Media
It used to be that digital marketing meant having a website and counting how many people came to your site. How quaint. These days, digital marketing has grown more tentacles than an octopus. Knowing which metrics to measure across these channels is important for... 
by Kara Szymanski | May 9, 2017 | Business Strategy, Content Marketing, Digital Marketing, Education, Email Marketing, Marketing, Web Marketing
Is your email list lackluster? Stagnant? Are you looking for ways to make it grow, but you lack a “digital green thumb?” We have gathered this list of tactics you can use to make your email list blossom in ways that will reach your most important... 
by Kara Szymanski | Apr 26, 2017 | Analytics, Digital Marketing, Email Marketing, Marketing, Technology, Web Marketing
Is SEO Dying? Critics of Search Engine Optimization (SEO) say that if it is not dead now, it will be dead soon. Or better yet, put to rest. The question is whether this is true? Is SEO losing its worth? SEO is the process of changing the visibility of a website or a... 
by Kara Szymanski | Mar 23, 2017 | Ad Partner, Analytics, Digital Marketing, Education, Marketing, Technology, Trends, Web Marketing
Traditionally, advertising has been about getting access to eyeballs. In the digital age, advertising is more. Way more. Advertising is now about gaining access to a consumer’s intent. That’s why pay-per-click (PPC) advertising is ingenious. PPC gives... 
