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Credibility Trumps Facts

Credibility Trumps Facts

We live in tricky times. Everyone has more data at their disposal than they know what to do with. Amidst this onslaught of supposed facts, however, truth and believability are in short supply. That’s a deathblow for marketers and salespeople, for whom credibility is the single most important asset they can have. Without credibility, the value of a person or company’s work is uncertain. Customers want to trust you. How do you ensure your credibility?

Are your Decisions Emotion Based, or Are you a Vulcan?

Are your Decisions Emotion Based, or Are you a Vulcan?

Do Vulcans Make the Best Decisions? In the Star Trek universe, Mr. Spock is known for his ability to analyze a situation and make logical decisions. He is half Vulcan, a humanoid species that have removed emotions from their lives and make choices based solely on reason. They believe that a purely analytical approach to a problem should allow you to find best possible solution, but is this really true?

3 Tips in Building Buyer Personas

3 Tips in Building Buyer Personas

Who are your customers? It may seem like a simple question on the surface, but at a deeper level you’ll see all the aspects that you may have never noticed or considered before. To fully answer this question, you’ll need to create buyer personas. Buyer personas represent your company’s ideal customers; those who currently buy or who will most likely buy in the future from your company.

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