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How Do You Measure the Value of Your Business?

How Do You Measure the Value of Your Business?

Business value is generally determined by the amount of cash flow and potential risk of experiencing a loss rather than a profit. Cash flow, also known as “Seller’s Discretionary Earning” is determined by net income before taxes; including: interest, depreciation, amortization and a number of other factors focusing on expenses designated solely to the operation of the business. As small to medium sized business owners, you’re likely to be well versed on the ins and outs of how cash flow and risk are measured.

Visualize Your Customers with Buyer Personas

Visualize Your Customers with Buyer Personas

Personas have long been a staple of digital marketing. Personas are defined as examples of the real-life buyers who influence or make decisions about the products or services a company provides. They make the abstract real. In web design, for example, personas are created as a way to gain a clear understanding of the people who will be coming to a website. These personas are collections not just of user demographics (age, gender, location), but also traits and behaviors, expectations, motivations, even intellectual and emotional states of being.

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