Business value is generally determined by the amount of cash flow and potential risk of experiencing a loss rather than a profit. Cash flow, also known as “Seller’s Discretionary Earning” is determined by net income before taxes; including: interest, depreciation, amortization and a number of other factors focusing on expenses designated solely to the operation of the business. As small to medium sized business owners, you’re likely to be well versed on the ins and outs of how cash flow and risk are measured.
Personas have long been a staple of digital marketing. Personas are defined as examples of the real-life buyers who influence or make decisions about the products or services a company provides. They make the abstract real. In web design, for example, personas are created as a way to gain a clear understanding of the people who will be coming to a website. These personas are collections not just of user demographics (age, gender, location), but also traits and behaviors, expectations, motivations, even intellectual and emotional states of being.
Emotion’s Influence on B2B Buying Rumor has it that decision makers in the B2B space are emotionless, especially when making big decisions involving substantial amounts of money. It’s time to rethink this notion! Trust us, emotion really does matter (although you’ve heard otherwise). Marketing
Marketing Automation and eCommerce go hand in hand, or rather in this case, cart in cart. Integrating an eCommerce store with Marketing Automation technology gives online shops a few advantages over websites that choose not to utilize it…