As we reach the end of another year, we begin to ponder those New Year’s resolutions in our personal lives that will help us to achieve our own goals and objectives, but what about our work resolutions and goals? Should we also take those into consideration? Here are a few things that you should be thinking about as you make up your professional resolutions for your business/company in order to make sure that your digital marketing objectives and goals are met in the New Year.
Resolution #1: Enhance Your Company’s Presence in Mobile.
“91% of people keep their phone within 3 feet, 24 hours a day” according to a recent report from Morgan Stanley. Now imagine using some of the money that you use for a TV or radio commercial and creating a mobile application that sends push notifications to people who are near your business or client promoting a sale. Not only will this application prompt users that they are near the business/store, but also offering them a special incentive to stop in. While TV and radio are often considered “white noise”, consider the fact of how often you don’t check your phone when it rings, vibrates, or lights up? Mobile technology and applications are only going to become more widespread in the next year, so getting into the game now will only help as more and more companies and advertisers add it into their marketing strategies for 2013 and beyond.
Resolution #2: Create More Relevant Content More Often.
When it comes to digital marketing the saying “Content is King” is still very relevant today. Through creating blogs, videos or reports that are relevant to your customer base and distributing them online you are not only helping to build your brand awareness, create lead generation and potentially new customer acquisition, but helping to improve your search engine optimization as well. In a recent report on B2B 2013 Marketing Trends, research reports, videos, mobile content and virtual conferences saw the highest jump in adoption rates, and this is only expected to grow as the year goes on.
Resolution #3: Data and Analytics Should be Playing a Larger Role in Your Digital Marketing Strategy.
This resolution should already be in your toolbox and marketing strategy, and if it isn’t you should become familiar with it as soon as possible. With the many free tools that are out there to help with website data such as Google Analytics, Webmaster Tools and so forth, you will not only be able to better understand what customers are searching for on your website, but better understand what keywords they are finding you with and where they are spending the most time. With insight such as this you can help to create a better-rounded digital-marketing strategy that could encompass resolutions #1 and #2.
It is important to remember that as 2013 progresses that you continue to evolve your digital marketing strategy to fit not only your needs, but those searching for your business or client as well. By using these three resolutions mentioned above for next year, you may not only see a jump in business, but also get a better understanding of how your customers find you and how they use your site.
Have a Happy New Year!