Earlier this year during Google I/O, Google introduced a new mobile website and apps management feature that can be integrated into Google Analytics to help improve mobile capabilities for developers, add analytics, re-market data and conversion tracking to mobile websites and apps, without having the need to update the mobile app, which can cause frustration amongst users. So what does this mean for not only mobile websites and apps, but marketers and developers?
Data, Data, Data
Similar to the time before Google Analytics was created for websites, marketers and businesses had no idea where or what their target markets and visitors did on their sites when they got there. With the invention of Google Analytics, marketers and businesses were then able to see where traffic went once they visited the site, what pages they spent the most time on and how to improve their website to improve customer experiences. With the creation of Google Tag, and the installation of the code into mobile apps, marketers can begin to track Adwords conversion tracking, remarketing and Analytics from the mobile app, helping in turn to create a more robust, user-friendly mobile app.
With marketers in mind, Google created Google Tag, however, they wanted to ensure that it was also IT-friendly for developers who were going to be using, implementing, writing and rewriting the codes within the mobile app. Through the Google Tag Manager features, developers will be able to debug mobile site’s (mobile app debugging currently not available yet), and preview the mobile website or app that they are working on before it goes live within the Apple and Android App stores.
Quick and Easy Implementation
Marketers and developers can add or change tags whenever they want, helping to keep the site updated and running smoothly and quickly. Using the web interface, developers and marketers won’t need to write or rewrite new code following implementations.
Google Tag Manager can best be summed up as the future of Google Analytics. As more users continue to make the switch from traditional desktop computers to mobile devices such as smartphones and tablets, mobile websites and apps will, and are, becoming the go-to source for search queries, e-commerce, and much more. With the features and abilities of Google Tag Manager only going to be growing as he mobile market expands, it is important that businesses integrate this system into their mobile websites and apps, so that they can ensure the business’ website or app is delivering a fully capable and customer-friendly interface and experience.