In a recently published report from Neustar Localeze/15miles/comScore, the total number of U.S. searchers using mobile phones grew 26 percent between March and December 2012, with searches on tablets increasing 19 percent between April and December of last year. Meanwhile desktop searches went down six percent between November of 2011 and November 2012. So what does this mean for your business, mobile website, and potential opportunities?
Directory Management is a Must, Not a Choice
When a person is searching for a restaurant or business on their mobile device the first results within the search engine results pages are comprised of Google/Bing/Yahoo business listings and some type of review page, followed up by either their website or social profile, or a mix of these pages. It is important that you have direct management over these listings, as these are the most clicked and viewed. Managing these listing will not only create a more unified look for your business over the variety of platforms, but will also allow you to receive notifications when a customer has said something about your business and allows you to quickly respond, whether it is to a negative or positive comment.
With thousands of directories out on the internet today it is almost impossible to manage each and every one, especially if you are a smaller business, but there casino is something that you can do that is easy to do, and will help you manage those directories that are the most important for your business and your image to customers. By doing a quick search for your business on mobile devices and desktop computers you can see what directory and review pages appear on the first page of search results. After you have viewed these results, see if these directory pages are claimed yet. If not, claim them and make them as detailed and accurate as possible, as this will help to create a distinct and more helpful page for potential customers to view, and hopefully they will go with your business over a competitors.
Refine Keywords to Include Shorter versions of Words or Phrases to Optimize Potential Visits
With the creation of Google Instant Search and phone assistant programs like Siri and Now becoming available on more and more mobile devices today, it is important that businesses both small and large realize the potential effects that these options will have on how and when they appear in search results. Mobile device users are no longer typing out complete sentences to find things, instead they are typing in or saying one or two short keywords and with the help of the personal assistant programs, instant search and the phones GPS, results can be found for what they are looking for right away. Implementing these short keywords attached to local cities, streets, etc. will help your business appear in those search results pages and hopefully lead to more visits and in-store foot traffic.
Your Mobile Image Can No Longer be Ignored
Mobile devices have created a consumer that is looking for a certain product or item now and wants to be able to visit an established, well-liked business within a few blocks or miles from where they are at. By creating and managing detailed, well put together directory listings and a mobile keyword optimized website you can help to improve the potential sales and foot traffic your business and company sees.