Is your email list lackluster? Stagnant? Are you looking for ways to make it grow, but you lack a “digital green thumb?” We have gathered this list of tactics you can use to make your email list blossom in ways that will reach your most important prospects.
1. Social Media Advertising
Social media is a great way to connect and share information with potential prospects and build awareness. It provides a channel of communication that can easily reach a substantial amount of the population with just one post. Social media is a great source of business discovery. It can be used to promote your website or content and those interested can sign up for your email list. Fifty-four percent of digital marketers say that social media is a major part of their B2B lead generation and nurturing strategy. Lead generation is important if you want to build a growing email list. Building awareness through posts that can also be shared will catch the interest of prospects you can gather email addresses from.
Top Marketing Social Media Sites:
2. Content Marketing
Content marketing takes longer to perfect than other marketing tactics, but it is one of the most successful for list growth. Longer-form content offers a better chance for prospects to become interested. Gated content — content that users must provide an email address for in order to download — is the holy grail of list growth. Content marketing focuses on the creation of written content that is published to inform potential or current customers about a business and knowledge. The main goal is to attract attention, generate leads and increase brand awareness or credibility. Along with good content, adding a call to action with a subscription option to your content will increase your ability to build an email list of interested peers.
Examples of Longer Form Content:
- Social media posts
3. Search Engine Optimization
SEO consists of ranking high in Google search results. Search results are based on keywords a customer searches when looking for answers to their problems. Ranking higher in the results creates more opportunities for converting search users into subscribers. In order to gain subscribers from SEO, you must use keywords that are commonly used to find your business or you use in your content. By ranking higher and using keywords, you drive more traffic to your site and bring more opportunity for subscribers to your email list.
SEO Keyword Tips:
- Use keywords several times within your blog posts
- Conduct keyword research
- Look for high value “hidden gem” keywords
- Develop a mid- to long-term keyword strategy
4. Paid Search
Paid search is another means for growing your list. It involves advertising within the sponsored listings of a search engine or a partner site. You can use these ads to direct traffic to areas of your site that have subscription options or provided gated content. The more traffic you pay to have visit your site the more opportunities for email list growth. There are many choices of paid search you can try to grow your email list more.
Types of Paid Search:
- Text-based ads
- Display ads
- Video ads
5. Contests and Giveaways
Contests and giveaways always attract attention. Who doesn’t like a little competition or free gifts? These techniques can be used to gather customer contact information and grow email lists immensely. Contests and giveaways can be a small competition whether online or in-person, with rewards. However, the real treat is the contact information participants must provide in order to receive their prize. This is a great way to satisfy customers and still gain essential email list information. They might even recommend you to other potential customers. You can also request they enter their contact information to be entered in to even get the prize. There are a variety of ways to do contests and giveaways.
Types of Contests and Giveaways:
- Knowledge quizzes
- Guessing Games
Webinars are meetings over the Web using video conferencing software. Webinars provide the ability to give, receive and discuss information in real-time. By holding a webinar you can virtually reach and invite potential customers from all over the world. You can connect and interact with them about your business and their interests. In return they can share contact information and reveal what they are looking for. This means you will gain information for your email list and know how to nurture your new customers.
Types of Webinars: :
- Product Demos
- Panel Discussions
7. Offline events
Offline marketing strategies utilize offline media channels to create awareness of a company. They take online events into a more personal interaction in public. Holding an offline event could be used to share information, meet like-minded individuals, connect or provide instruction. Offline marketing strategies tend to be more expensive than online ones, but offer more opportunities for potential customers because they took the time to go to your event to learn more about your company. These types of events are more personal and interactive, which is more valuable to a prospect. This is a chance for you to gather contact information for your email list through event attendance, email request lists and personal interactions. There are multiple types of offline events for you to choose.
Types of Offline Events:
- Speaking engagements
- Trade shows
- Networking events
8. Subscription pages
Subscription pages are very important and should always be located where prospects and customers can access it easily. A subscription page is essential for email list growth and maintaining. Always request email addresses and the name of your customer. Remember to use this page link on blogs, advertisements, newsletters and emails. It is the most important web page and email list growth tactic. It is how you know your prospect is interested and wants to know more.
Build A Strong Email List
Email lists are an important part of informing prospects and current customers about your company and getting them interested. Don’t let a shrinking email list alter your marketing capabilities.
At Biznet, we are lead generation marketing specialists. We know the challenges of a struggling marketing email list. Don’t let slipping email lists affect your marketing abilities or the growth of your business. Check out our Marketing Services page to see all we can do to help you build and maintain your best email list yet. Or give us a call at 248-560-9000.