Blvd Suites Case Study
For several years, Blvd Suites self-managed their Google Adwords campaigns. Mike Dunklee, a founding partner and Blvd’s marketing officer, managed the campaigns – with a fair amount of success, too. Blvd’s click-through rate (CTR) for text ads was a robust 2.9%. But the company wanted to get more out of their ad expenditure. They also wanted to prove ROI. Blvd knew their ads were generating leads and sales, but, as constructed, the campaigns weren’t capturing this behavior. Mike’s other duties as a corporate officer limited the amount of time he could devote to learning and implementing these advanced features. He knew he needed expert assistance to take PPC to the next level. Complete the form below to receive an email with your link to this valuable resource.