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Uncovering the Truth about Content Marketing

Uncovering the Truth about Content Marketing

5 Common Content Marketing Myths

There are many opinions about content marketing and how it should be used. The methods businesses take often vary, but their views about content marketing’s importance are generally the same. Unfortunately, different types of opinions are often associated with false facts, or myths, that are widely believed as true. While there are many content marketing myths, we’ve compiled a list of the top 5 and the truths behind them:Content Marketing Myths

  1. You need to be on every social media platform.
  2. The more content, the better.
  3. Email marketing isn’t relevant anymore.
  4. Copy your competitors.
  5. If you’re not increasing sales, you’re not doing it right.

Debunking the Myths

  1. You need to be on every social media platform.

While it’s important to have a presence on social media, it’s critical that you maintain an active presence. Having 5-6 accounts across various platforms may seem like a great idea to gather a wider reach, but if even half of them are abandoned, you’re better off not having them at all. Instead, focus on a couple social media platforms  that cater to your target audience. Disregard the rest. This lets you spend your time and energy on potential customers, as opposed to the general public.

  1. The more content, the better.

The common phrase “quality over quantity” definitely rings true here. Creating content that is appealing to your audience is critical to your company’s success. By providing your readers with applicable content, you can foster loyal readers (and hopefully customers!), improved SEO, and brand awareness. This means that not all of your content should be self-promotional. Nobody wants to sit and read all about your company every time they open something from you, not even your customers. Following the 80/20 rule (80% of content is related to audience’s interests and only 20% promotes your brand) is a safe bet.

  1. Email marketing isn’t relevant anymore.

Actually, according to data from McKinsey, email marketing has grown rapidly, becoming more effective than social media. Not only does it help promote your company’s content, but it allows you to engage prospects and potentially turn them into customers. Marketing automation can be a helpful tool in increasing the success of your email marketing. Marketing automation personalizes every email based on each lead’s behavior with your marketing channels. It allows you to send the right message, to the right lead, at the right time in the sales process.

  1. Copy your competitors.

Performing a competitive analysis to know what your competitors’ are doing and their level of success is important. However, applying their strategy to your company under the assumption that it will work for you is a very bad idea. No two businesses are alike, so it’s important that you implement a strategy that is specifically designed with your clients and target market in mind. Creating buyer personas can help you find the right type of content to implement into your strategy to be successful.

  1. If you’re not increasing sales, you’re not doing it right.

The main goal of content marketing is not necessarily to directly influence sales, but to instead build a loyal customer base with the hope that further down the road they’ll eventually convert. Similarly, many people focus their content marketing around SEO. While SEO is important, content marketing should primarily be centered on the audience and their interests. As you create content, remember that human eyes are the ones reading your material, not a computer.

Create a Customized Content Marketing Strategy

These five myths only provide a small glimpse of the many misconceptions facing content marketing today. While following what everyone else says to be true may seem like the best decision, it’s important that your strategy is customized to your company. Creating content that works best for your audience and fits the best with your business is where your focus should lie. Sorting through not only content marketing myths, but also what works and doesn’t work for your company can be a challenge. Biznet Digital can help you find the best content marketing strategy for your business. Check out our marketing services page today to learn more!