The impact of social media on Web design is becoming hard to ignore. When you consider the dramatic increase in mobile devices, it is not surprising to accept that fewer people experience a company’s brand on their website. Doing research and accessing company information about products, services and promotions, gathering customer feedback and seeking customer service is more likely to be located on a social media site than the corporate website, for some brands. To help our strategic partners, Biznet would like to suggest six tips on how integrating the two can help you and your clients reach more customer and prospects.
As the Internet continues to evolve, some may be surprised to learn that some brands are reducing the time and money spent on their website and moving to a combination of Facebook, Google+, LinkedIn, YouTube, Twitter and Pinterest. These popular communication tools are being leveraged to communicate with customers and prospects. Even though some companies or brands feel this is the best strategy, for the moment, Biznet does not advocate reducing time spent developing your website “just because” some companies are making this choice.
We suggest that a blend of social media, website presence and other proven, effective forms of marketing continue to be used. Keeping this in mind, Biznet would like to suggest six strategies to incorporate the most popular social media options into your Web design and strategy.
Communication – let your customers know what social media sites you are on.
Allow visitors to see which social networks you are on as well as be able to share your products and content socially. Make sure that the placement of social media icons is easily visible for your customers whether they are viewing your website on their laptop or mobile device. Place “Follow” icons on every page as well as within your header and/or footer of your Website. Every blog posts should include “share” and “like” icons … don’t forget web pages that contain valuable, share-worthy content.
The “call to action” statement may “Ask your visitor to ‘like’ you on your Facebook page, ‘follow’ your brand on Twitter, or ‘join the discussion’ on LinkedIn.” Remember, if you empower or motivate your customer to act…they most likely will!
Don’t forget to reflect the style and feel of your website with the design of your social media icons.
Provide for easy login and connection via social media sites.
Social media sites allow users to login to other websites using their Facebook or Twitter account. Organizations now can capitalize on the ease of this transaction as well as connect with their uses and allow the sharing of specialized content.
Another benefit is that a visitor is more likely to register with one click since filling out forms can be time consuming. And, we all know, that making it easy for your customer to connect and interact with your brand and your website may lead to higher revenue.
Next time, we will cover…
Become aware of how your customers interact via social media; Sharing your content without limits; Allowing for reviews to be incorporated from Facebook and others; and, Telling your story in video and embed YouTube.