Biznet and Act-On: A Powerful Partnership
Biznet Digital and Act-On have formed a powerful marketing automation partnership designed to help B2B companies solve the challenges of marketing automation implementation and utilization.
What is Marketing Automation?
Marketing automation is technology that helps streamline, automate and measure marketing activities. When done right, it drives key growth goals, builds the brand, generates demand and expands customer relationships.
Why Marketing Automation?
Marketers today are faced with the challenge of effectively reaching their customers at every stage of the buyer’s journey. Marketing automation allows marketers to attract and nurture leads in ways never before possible. Marketing automation turns mass-market messaging into nuanced, personalized communication that results in more effective marketing campaigns, more engaged prospects, and higher sales.
Marketing automation sends the right message to the right person at the right time.
Solving The Number One Challenge: Underutilization
Savvy marketers don’t need to be told the value of marketing automation. Many already use marketing automation in some capacity in their organizations. What they need help with is maximizing the technology’s potential. “Underutilization” is the number one challenge cited by marketing officers who have invested in marketing automation.
The Strength of the Biznet/Act-On Alliance
That’s where the Biznet/Act-On alliance comes into play. At Biznet, we are marketing technology experts. We don’t make software, but we know how to make it work. Our expertise is in helping companies get the most out of their software investment.
We are partnering with Act-On because their platform is the leading marketing automation platform on the planet. You don’t have to take our word for it. Act-On was recognized as a “Visionary” – the only visionary — in Gartner, Inc.’s August 2017 report “Magic Quadrant for CRM Lead Management.”
Gartner cited Act-On for their:
- Comprehensive functionality
- Competitive pricing
- Customer support
Today, marketing and sales teams at over 4,800 companies use Act-On to drive their business.
To learn how Biznet and Act-On can turn your marketing automation efforts into a smooth-running machine, complete the request form on this page or contact us directly at 248-560-9000. We’d love to help you.