Henry Ford Village, a premier continuing care retirement community located on the grounds of Henry Ford’s birthplace in Dearborn, Michigan, today launched a brand new, completely redesigned website, www.henryfordvillage.com.
The new site presents HFV as a preferred Southeast Michigan destination for high-quality retirement living among the growing population of aging baby-boomers.
Biznet Digital, of Southfield, MI, played a key technology role in the launch of the site. Biznet worked in conjunction with HFV’s advertising agency, Driven Solutions, of Ferndale, MI.
“The objective of our new site is to bring to life the vibrant lifestyle of active seniors at Henry Ford Village through a visually captivating and an-easy-navigate experience,” says Adam Sterling, HFV’s Business Development Director. “Biznet was a phenomenal partner, providing us with creative choices and professional counsel through every step of the site’s development.”
The new HFV site is built using WordPress, a leading website content management platform, and is programmed to be mobile friendly across a range of handheld and tablet devices.
The site satisfies the needs of two audiences: seniors themselves, as well as their family members who play a role in researching and selecting a retirement community.
Creative work for the project was done by Driven. The effort took several months of planning, design and execution, and includes all-new photography and writing.
“Our goal was to redesign the site for today’s consumers and Biznet helped us capture the spirit of life at Henry Ford Village,” says Kevin Woods, Principal and Chief Operating Officer for Driven.
The end result is a stylish site that presents all that the HFV campus has to offer in an easy to use, attractive format. Visitors to the site can learn about HFV’s many amenities and lifestyle offerings, as well as take 360-degree tours of studio, one-bedroom and two-bedroom apartments.
Interactive floor plans allow potential residents to see exactly how couches, tables and other furnishings would fit into their new apartments.
Kevin Krason, Biznet’s founder and Chief Visionary Officer, says his team was happy to contribute and proud of the results.
“We were glad to partner with Driven and with Henry Ford Village on this project,” says Krason. “As the population ages, more people are seeking the lifestyle that HFV provides. The new website makes their search easier. We are pleased to have helped in the effort.”
In addition to web site development and programming, Biznet provides marketing automation and email expertise to HFV, along with search engine optimization (SEO) and pay per click (PPC) advertising services.
About Biznet Digital Agency:
At Biznet Digital, we embrace the communication shift empowered by the Internet. Since 1994, we have adapted to advancements in marketing technologies and are passionate about helping clients utilize the proper tools to grow. Biznet’s goal is to help small and mid-size, B2B companies create the Ultimate Lead Machine, a system that generates and nurtures qualified leads from awareness to consideration to sales, the first time and the next. We help businesses achieve this by providing sales and marketing technologies, including Marketing Automation training and support for marketing services such as content development, digital advertising, social media management, and website and mobile app development. Interested in advancing with Biznet? Visit www.biznetdigital.net or call (248) 560-9000 for more information.
About Driven Solutions:
DRIVEN is a full-service modern communications agency made up of professional renegades and rebels from the world of “BIG” advertising. They offer a seasoned team of account directors, creative thinkers and media planners who draw from their experience of working on some of the largest accounts in the world. Years of experience and relationships within the industry, provide them with the ability to draw from the best of the best in ideation and communication. On the web at www.drivensolutionsinc.com
About Henry Ford Village:
Henry Ford Village is a senior living community located in Southeast Michigan in the city of Dearborn, situated within the 35-acre birthplace of Henry Ford. As a continuing care retirement community, HFV provides assisted living, memory care, rehabilitation and long-term nursing care. On the web at www.henryfordvillage.com
