by Kevin Krason | Sep 17, 2014 | Announcements, Marketing Automation
I gave a presentation recently to a packed house of people interested in marketing automation. Here’s a highlights version of the presentation. If you are interested in learning more about marketing automation and how Biznet can help you, contact us or call...
by Kevin Krason | Sep 9, 2014 | Announcements, Marketing Automation
Much has been written about marketing automation and all it can deliver. The challenge is, there is no easy button for MA. The term itself is deceptive; there is nothing automatic about implementing a successful marketing automation program. Adding to the challenge,...
by Kevin Krason | Jul 18, 2014 | Announcements, Marketing Automation, Trends
Last winter, a good portion of the US experienced an extreme weather phenomenon known as the polar vortex. It created record-low temperatures, record-high snowfalls and – for a few months, at least – made people wonder if we were entering a new ice age. Thankfully for...
by Kevin Krason | Apr 17, 2014 | Business Strategy, Marketing Automation, Trends
Recently, we had the opportunity to chat with Rick Carlson, founder and president of SharpSpring, a marketing automation development company whose aim is to put marketing automation within reach of small and medium size businesses. (SharpSpring is one of the platforms...
by Kevin Krason | Mar 27, 2014 | Marketing Automation
2014 is on its way to being the Year of Marketing Automation. Consider these statistics: 41% of B2B Marketers plan to increase their marketing automation budget in 2014. (Source: PepperGlobal) The number of monthly Google searches for the term “marketing automation”...
by Kevin Krason | Mar 12, 2014 | Marketing Automation
Personas have long been a staple of digital marketing. Personas are defined as examples of the real-life buyers who influence or make decisions about the products or services a company provides. They make the abstract real. In web design, for example, personas are...