Many companies and marketers are afraid of paid search, also known as sponsored search or pay-per-click marketing. However, this fear originates from myths that haven’t been proven true. In fact, many of these myths can easily be demystified with a little logic. So why do you still believe those PPC myths?
There are mistakes to be made when beginning an internet marketing campaign, especially if you aren’t sure what to do and where to start. Not knowing your target market and how to reach those valuable consumers is one of the most fatal mistakes of internet marketing. Think about it. If you target the wrong keywords, don’t use the correct lingo, and avoid the internet hot-spots of your audience, then what is the point of continuing your internet marketing campaign?
How can one company have a personal conversation with thousands of customers and potential customers all over the country and the world? The relatively new marketing tool called social media breaks down the old “time continuum” and allows companies to have a conversation with thousands of people all over the country, indeed all over the world.
Doesn't it make perfect business sense to meet your target market where they're already located? Today, searching the Internet with Google; communicating with family, friends and colleagues through email; and engaging in conversation via social media is second nature to most. Maybe this is why Ford Motor Company has committed to spending 25 percent of its ad budget on digital and social media programs compared to the average industry spending at just 9 percent, according to a report from BusinessWeek . More recent news may indicate that this digital commitment is paying off.
I probably receive a formal request for proposal (RFP) once every week and most times I choose not to respond. There are a many reasons why I feel this traditional process does not work for web development and web marketing initiatives and what follows are my top 7.