With the New Year now in full force, it’s time to start executing the digital strategies you made as resolutions for your business. Making sure that these changes create prospects is important for your company’s growth. However, there are also things that you can do on the company end to make your lead generation more successful. Most of these are probably an easy change that require little money and may even be things you simply overlooked. Regardless, it’s important that they’re implemented so you’re getting the most out of your lead generation.
If you’re like most companies, your goal is to make money. To do this, a significant marketing budget is most likely put in place to help reach prospects and turn them into sales. You have to spend money to make money, right? While this common phrase definitely holds some truth, it’s important that the money you are spending on marketing is paying off. Most companies are unaware that there is a way to still reach customers while lowering costs: Marketing Automation. We’ve uncovered 6 ways that marketing automation can help improve your company’s ROI.
Who are your customers? It may seem like a simple question on the surface, but at a deeper level you’ll see all the aspects that you may have never noticed or considered before. To fully answer this question, you’ll need to create buyer personas. Buyer personas represent your company’s ideal customers; those who currently buy or who will most likely buy in the future from your company.
Is your company being noticed? With more and more B2B companies focusing larger portions of their budgets on digital marketing, competition for businesses’ attention is rapidly growing. Unfortunately, increased competition leads to a decrease in visibility as customers are given more choices on where to take their business. Employing a strategy that sets you apart in the crowded B2B market is critical in ensuring that your company is being noticed. We’ve compiled a list of 5 steps to generate engagement for B2B companies.
Top SEO Trends for 2016
Time always seems to move too quickly. Similarly, digital marketing trends seem to come and go just as fast. What was once relevant in 2015, may not be as effective in 2016. SEO is a prime example of how fast the digital marketing industry changes. Google is constantly changing its algorithm, mobile is now more popular than desktop, and local search is ramping up.
Social Media, we’ve heard it before and we’ll hear it again. It’s unavoidable, even for those folks that are “off the grid”. Social media has grown as a way for many, especially younger people, to communicate with peers and organizations. During the early era of social media, MySpace ruled the world with Facebook following shortly after. Today, Facebook has adapted into an advertising powerhouse.