Companies spend a ton of money on trade shows, yet leave a lot of opportunity on the table. Marketing automation helps significantly improve your return on investment by maximizing your trade show lead generation opportunities.
For B2B manufacturers, trade shows have long been a marketing staple. And they are not going away. Consider the benefits that trade shows offer, such as, create lasting impressions, offer direct sales opportunities, provide cost-effective advertising and marketing and create great lead generation opportunities.
All businesses share one common goal: attract new business to increase sales. A simple enough goal to work towards, but how will your company stand out from the others?
It all comes down to your marketing techniques and overall lead generation. For most, email marketing is the go to channel to communicate with customers (both existing and potential) but what about marketing automation? Both tools are based from mass email platforms and they both help with tracking customer interactions; so what’s the difference, and which one can help your business achieve their goals?