We live in tricky times. Everyone has more data at their disposal than they know what to do with. Amidst this onslaught of supposed facts, however, truth and believability are in short supply. That’s a deathblow for marketers and salespeople, for whom credibility is the single most important asset they can have. Without credibility, the value of a person or company’s work is uncertain. Customers want to trust you. How do you ensure your credibility?
Digital marketing is quickly becoming the go to marketing strategy for every business. Audiences are becoming younger and more technologically savvy and they’re turning to digital sources such as blogs, social media, and websites to find their information and research brands. While it’s clear that reaching these consumers is critical, it can be overwhelming to find digital marketing tools and tactics that you feel comfortable with.