by Kevin Krason | Oct 30, 2014 | Business Strategy, Marketing Automation, Social Media
Buyer personas are fictional characters, or archetypes, that represent different types of consumers who may use your product, service, website or brand. We, digital marketers use personas to put a face on seemingly abstract data to help us consider the goals and...
by Kevin Krason | Oct 6, 2014 | Business Strategy, Marketing Automation, Trends, Web Marketing
Despite the fact that I am an entrepreneur and founder of my own company, I am not a natural-born salesperson. I don’t like sales and never have. I never liked having to work so hard to get someone to listen to me, especially if they aren’t really interested. I...
by Kevin Krason | Apr 17, 2014 | Business Strategy, Marketing Automation, Trends
Recently, we had the opportunity to chat with Rick Carlson, founder and president of SharpSpring, a marketing automation development company whose aim is to put marketing automation within reach of small and medium size businesses. (SharpSpring is one of the platforms...
by Pam Hedman | Feb 10, 2014 | Business Strategy
To ensure good communication with your client (and his or her boss) you should share a project summary document every week. If you do it right, the project summary is guaranteed to keep your client on his toes, and keep his or her boss in your corner. Client...
by Kevin Krason | Jan 29, 2014 | Business Strategy, Workplace Culture
In 2013 I laid the foundation for making our web development projects run smoother, help our clients see progress and better manage the chaotic production time that these projects seem to attract. There were brilliant successes along with the pitfalls and setbacks,...
by Pam Hedman | Jan 28, 2014 | Business Strategy, Web Marketing
Wikipedia is the eighth most visited web site in the world and consistently shows up on the first page of results for thousands of key words. (For the one or two people out there who don’t know, Wikipedia is an online encyclopedia that anyone can edit and contribute...