by Kevin Krason | Mar 15, 2019 | Business Strategy, Buyer Persona, Content Marketing, Digital Marketing, Lead Generation, Marketing, Marketing, Strategy & Leadership
Buyer personas are fictional characters, or archetypes, that represent different types of consumers who may use your product, service, website or brand. We, digital marketers use personas to put a face to abstract data in order to help us consider the goals and...
by Carmen Nesbitt | Mar 1, 2019 | B2B, Content Marketing, Digital Marketing, Education, Email Marketing, Technology, Web Marketing
Rolling with the Punches: Keeping your B2B Marketing Strategy On Top There’s often a moment in a boxing match when the fight changes drastically– a big hit, a comeback, or even a close call. It’s usually unexpected and the opponent has to adjust to their...
by Carmen Nesbitt | Feb 15, 2019 | Business Strategy, Content Marketing, Customer Relationship Management, Email Marketing, Lead Generation, Marketing Automation, Marketing Automation, Trends
It’s Time To Talk Numbers If you’ve read any of our articles, you’re probably tired of hearing how lead generation and automation should be used to create an emotional connection to potential buyers. I get it, you say. But you’re probably...
by Kara Szymanski | Jun 23, 2017 | Content Marketing, Education, Marketing, Marketing Automation, Marketing
Buyer personas are essential elements in all successful marketing efforts. Huh? you might be thinking. Buyer what? Buyer who? Or you might be thinking, I know who my customers are. I have a CRM and I know the demographics of my target audience. What more could I...
by Kara Szymanski | May 31, 2017 | Analytics, Digital Marketing, Marketing, Technology, Web Marketing
Digital Privacy and Consumers Most shoppers move through stores unaware of the beacons, lighting, sound signals, barcodes, and purchase histories that retailers use to track them and to decide how to treat them. Media expert Joseph Turow details this unfolding...
by Kara Szymanski | May 4, 2017 | Business Strategy, Content Marketing, Education, Marketing
Marketing Myths When it comes to digital marketing, most people think of B2C consumers. But B2B buyers are consumers, too. They spend just as much time doing online research and “shopping” as anyone. More-so, even. Identifying these prospects and nurturing...