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Google up’d the ante on Mobile Design

Google up’d the ante on Mobile Design

mobile targetWhy Mobile Design Is Necessary

Responsive web or mobile design has become one of the most lucrative web marketing strategies that you can utilize to grow and expand the appeal of your company”s brand. Think about it, surfing a non-optimized website can be a frustrating experience. In the world of digital marketing, even a few seconds of initial frustration can be enough to lose over half of your potential customers or clients.

However, with so many different options potential customers can use to reach your website including; mobile phones, tablets, traditional web browsers, smart TV browsers, game console browsers, it can be an overwhelming task to create many different websites for the seemingly infinite number of platforms. This is why responsive web design is not just smart, it”s necessary. And guess what … Google agrees.

In the last couple of weeks Google launched Mobile Friendly labeling. When you conduct a Google search from your mobile device you’ll see …

Official Google Webmaster Central Blog Helping users find mobile friendly pages

Google’s premise is to make it easier for users to find the information they’re looking for and have a great experience.

Here’s what Google’s GoogleBot requirements are for the mobile friendly label:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don”t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

Tools to check and preview your Mobile-Friendliness:

  1. Google’s Mobile-Friendly Check:
  2. If you want to test your casino online website across multiple devices and platforms use:
  3. If your site isn’t optimized for mobile, but you want to find out what your site could look like visit and just plug in your URL.

Why Mobile Friendly Accessibility is Important (a look at the data)

Mobile device usage is increasing along with the number of mobile formats that one can use to surf the web. Look around you, it seems like everyone is surfing the web everywhere they go. According to the Pew Internet Project’s research related to mobile technology, 90% of American adults have a cell phone, 58% have a smart phone, 32% own an e-reader, and 42% own a tablet computer.

The data doesn”t lie, mobile accessibility and optimization is invaluable for any business trying to compete. For whatever reason, business owners are only very slowly catching on to this major trend and adjusting their online marketing strategies to suit it. As such, responsive website design puts the aspiring marketer ahead of the curve in terms of potential customer base and reach.

Accessibility is the foundation of any business”s ability to grow and expand. The Pew Internet Project”s research related to mobile technology found that 63% of American adults use their cell phones to go online and that 34% exclusively their phones for internet access. Furthermore, according to Compuware Gomez, The New (or Only) Way to Connect With Customers 74% of users will not wait more than 5 seconds for a mobile website to load, and 46% will not return to the site if they can’t easily access the information for which they are searching.


Failing to account for this increasingly large demographic can severely limit your ability to reach as many potential customers or clients as possible. Unless your business model focuses solely on people who are naturally patient with website accessibility, responsive website design is a must.

Increasing your Marketing ROI

Today”s internet users are not particularly patient and expect a business to accommodate every internet browsing format that they might choose to use. Customers and clients want to patronize a business that they perceive as caring about their interests, and an unpleasant mobile experience with a non-responsive website could be the difference between making a lasting connection and losing a potential business lead.

Not only that but if you’re running a PPC campaign …there is a definite possibility in the near future that Google may penalize your mobile ads if your site isn’t mobile friendly according to their standards. This means good money down the drain.

Ensuring that your website is mobile design friendly is of the utmost importance for a business that plans to grow in today”s market. Expecting your business to grow and compete without feeding it with the right marketing strategies can hinder your marketing ROI.

To learn more about responsive web and mobile design from an experienced Metro Detroit web developer, visit

  • David Robbins

    Nice article. The message is quite clear: mobile devices are impacting the way we are receiving our information. Google creating this rank effectively is forcing business / people to get on board with platforms that support multiple devices.

    The one caveat I have is that not all user interfaces are meant for mobile. Project planning or spreadsheet manipulation is a miserable task on a smart phone. So now it takes even greater planing on the part of product managers to slice their platforms appropriately by providing the right type of functionality for the right device. This also means that user experience needs to indicate “Don’t do this on your phone, ’cause it really hurts” in a way that is does abruptly break the flow of an app. An interesting challenge indeed.

  • Very helpful post Kevin, Thanks and keep em coming, Sandy