As the saying goes, patience is a virtue. Or at least it was before the internet and technology sped up the world and made us forget about silly old patience. In today’s world of instant satisfaction you can usually judge a consumer’s patience based on how long they’ll wait for their morning coffee. Are they a Keurig person, will they wait in line at Starbucks, brew their own coffee, or will they order it in advance and have it ready for pickup? The bottom line is today’s consumers don’t wait around, they want instant everything, and that’s where marketing automation comes in.
You may be wondering how this “instant consumer” effects your business? Well, for starters, if they won’t wait around to brew coffee or stand in line at Starbucks, they’re not going to wait for you to follow up with them. Timely follow ups and conversions are a must for businesses, because if your consumer isn’t getting what they want from you, your competitors would be more than happy to step in.
Marketing automation gives you the tools to follow up with customers not only in a timely manner, but with the right material. Marketing automation sends the right message, to the right person, at the right time in the sales process in order to catch and nurture a lead before they move onto your competitors. Without marketing automation, fast is no longer fast enough.
Automated Marketing: Time is Money
It’s not that your sales department isn’t hardworking or that they’re not managing their time well, it’s that they don’t have the right tools. You may be able to tell when a lead is interested, but you are unable to create relevant information in a time frame that will make an impact. If your sales and marketing department doesn’t have the technology to engage a prospect or lead in a timely manner then you will continue to miss the mark. Marketing automation gives you the tools to:
- Engage a lead with relevant information
- Automatically put the lead into a workflow for continued engagement
- Immediately follow up with a lead after their first interaction with your web presence
- Score a lead’s interaction to continue to send relevant information based on their position in the sales cycle
Research has shown that marketing and sales departments that follow up with a lead within 5 minutes are 9 times more likely to have that lead convert. Marketing automation optimizes follow ups to dramatically increase conversions. This is done through marketing automation’s ability to allow your sales team to leverage relevant material in minutes from content that has been pre-approved and personally fits with the leads buyer behavior instead of having to wait for new content to be created. Furthermore, research from The Lead Management Study discovered that leads go down tenfold if contacted only an hour after engagement. With this information it becomes imperative to improve efficiency and time in order to better capture leads and convert. Or in other words, time is money.
Boost your ROI with Automated Marketing Success
Here at Biznet, we order our coffee in advance. For over 20 years our speed, personalized approach, and expertise in marketing and technology has given us the ability to keep business like yourself ahead of the competition. We are admittedly, ROI fanatics, and that is why we achieve our goals with marketing automation software. We will guide you step by step through the marketing automation process to increase your conversions and grow your ROI. Take our “Marketing Automation Health Check” now and discover how ready your business is for marketing automation today.