How much time do you spend out of the house? Would you say 50% or maybe even 75%? I bet some of you travel hungry individuals could even say 90%. And while you’re constantly on the go it’s not your desktop, laptop or even your tablet that you always carry with you, but your phone. Mobile use shows no sign of slowing down, so it’s no surprise that mobile eCommerce is on the rise.
Now I don’t believe you are trying to lose money, but you are missing out on a lot of business if you don’t have a mobile friendly eCommerce website. Amazon’s mobile profits increased from 1 billion dollars to 5 billion dollars in just three years. And while it is Amazon we’re talking about, mobile eCommerce doesn’t discriminate against small businesses. So while your mobile profits may not reach 5 billion, they will increase when compared to where your profits currently lie. The bottom line is you customers are constantly on the move and you need to be able to move with them if you hope to grow your businesses and keep up with competition.
Don’t Close your Customers off to your Mobile eCommerce site
Imagine if during your prime business hours you had a “Yes, we’re open” sign in the window but your doors were locked and your lights were off. This is what it’s like for your customers if your eCommerce site isn’t mobile responsive. Now, this doesn’t only lose you money, but will make your customer base mighty frustrated. A study created by work now!