Digital marketing never stops evolving; it grows at a rapid pace each and every year. With marketing strategies constantly changing, 2017 promises once again to be a busy year. Although the basics of marketing remain the same, it’s important to stay ahead of the game when it comes to your marketing strategies. In 2017, digital marketers need to be tenacious, risk-takers and hungry for knowledge because this year it’s all about creating a unique and personalized experience that your client can’t receive from anyone else.
Here are some digital marketing trends to watch out for this year.
As it has been for the past couple years, marketing automation is on the list of trends to watch in 2017. It is no secret that MA is the latest and greatest digital marketing tactic. Marketing Automation is a technology-driven approach to attracting, converting and retaining customers. It focuses on lead nurturing, which is taking a prospective client and sending them personalized messages at the right times in order to grow the relationship. For small to mid-sized companies with a diverse portfolio of clients, marketing automation is the way to go. 2017 is going to be a big year for customer retention as companies fight for attention in a crowded market. Users and consumers are going to have a lot of variety to choose from, and they know it. Companies will need to improve their customer service and tailor their marketing efforts so that they offer a personalized and unique experience. Marketing Automation lets you create these personalized experiences in the digital realm.
Getting consumers’ attention has become increasingly difficult over the past few years. Video helps cut through the clutter. With the success we’ve seen from video content, we can expect this trend to continue in 2017. These days, just about every social media platform has some sort of video streaming capability. A prediction by Cisco says that by 2020 video will account for 82% of all consumer internet traffic.If you are not providing online video, you need to. Why? Let us count the ways:
- Videos are a great way to showcase your brand
- Videos receive higher engagement from audiences and allow marketers to send powerful messages through storytelling and real life examples.
- Videos are an innovative way to get people excited about your brand.
Targeted Email Marketing
Email marketing is the original digital marketing tactic and it remains an important tool for businesses. In fact, email marketing technology is used by 82% of B2B and B2C companies. In the past, email marketing meant you wrote something and sent it to a group based on inferences. With the amount of information we can gather today, expect to see major improvements in targeting based on behavior, messages, time of day, and more. Be sure to create a personal connection, keep it real and be honest when sending something out. Make sure there is enough relevant, captivating, and personalized information and be sure to ask questions that will keep your customers engaged. A casual tone will help your clients better relate to you and by extension your brand.
Social Media Marketing
Social media is one of those trends that has a low chance of ever disappearing. Historically, marketers have been able to utilize social media’s presence as a way to easily attract prospects and customers free of charge. However, it has become harder to break through without using sponsored content because of social media’s accessibility and popularity. We can see the change already and most obviously with the number of advertisements and sponsored content in our news feeds. Be prepared to see even more of that in 2017 as companies try to reach the news feeds of millions of social media users.
How Will your Digital Marketing Compete in 2017?
With all these trends, expect to see a lot of progress and developments happening in the digital marketing world, as an evolving platform keeping up with these changes can give your business a competitive edge in the market. If you feel like your digital marketing needs a little boost, Biznet Digital is always ahead of the curve. Check out our digital marketing services page to see all we can do to help your business reach new digital marketing levels!